Launch promo film for the NEW CIBSE Knowledge Portal
Animated film to communicate the newest member feature
G+V has been working with CIBSE, the The Chartered Institution of Building Services Engineers to conceive and execute the multi-media launch campaign for the new CIBSE Knowledge Portal.
CIBSE Knowledge Portal is a new online resource which provides unlimited access to a collection of published Building Services information written by experts in the industry. The publications available range from the very technical through to ‘hands-on' practical, user-friendly information and industry best practice on a wide variety of topics; from lighting to ventilation, solar shading to lifts, and much more.
The full launch campaign in January 2012 will consist of digital, press, direct mail, e marketing, content marketing, social media and PR. In the interim, the new site is launching to existing CIBSE members and features a motion graphics film created by G+V.
G+V director Pete Blackman commented “We’ve got a strong track record in helping membership organisations both retain existing members and attract new ones, so we’re delighted to be working on such a fascinating challenge as the launch of the Knowledge Portal for CIBSE.”
CIBSE Head of Development, Tina Cardy added:
“We believe that the CIBSE Knowledge Portal is a unique offering, and as a result, getting the launch right is critical. We’re looking forward to working with G+V over the next few months to create an exciting, effective and creative campaign, of which this film is just the first step."