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Show, don't tell

Pecha Kucha @ Vision 2011

At the end of day one of the Vision 2011 conference, G+V director Pete Blackman took part in the Pecha Kucha session, giving a short PK talk on brands, stories, and how we should be doing a lot more 'showing' than 'telling'. Click here to see his slides and speakers notes on Slide Share.

The hot and cold empathy gap

Are you making decisions with your id or your ego?

Are you blowing hot or cold this festive season? Are you making decisions with your id or your ego? It’s important for brands to understand what the behavioural economist George Lowenstein has called the ‘hot cold empathy gap’. Especially health or wellness brands such as Drinkaware and the NPA (National Pharmacy Association) two of our clients who we’ve worked with in this fascinating area.

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