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The next generation MyDrinkaware

G+V launch the next phase with enhanced features and benefits

MyDrinkaware is designed to put users in control of their drinking, and provide them with information to help them make informed choices about their drinking consumption. Drinkaware also wanted an online destination that would give them longer-term engagement with their audience and act as an important ‘final step’ in the user journey for Drinkaware’s 2011 campaign work.

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Geosocial - Is location replacing connection?

Will geosocial and location-based apps be a key digital trend in 2012?

It’s 11.44am, January 18th (my birthday actually, as an aside), I’m in the office, and it’s time to play with my banjo. Not alas, the musical instrument, but the ‘social discovery’ app Banjo that has been downloaded 500,000 times in its first six months since launch.

Location based apps, or geosocial to give the technology its more sexy name is often touted as being one of the key digital trends for 2012. It’s certainly been the source of some wonderful infographics from Jess3 and the next web. It’s all too easy however, especially for those of us who work in design, to be seduced by these visual delights, and to start recommending clients allocate budget to geosocial this year. But, and it’s a big but – should we be doing so? What are the facts as they currently stand?

Download the full PDF article here.

New website for Old Masters

Philip Mould Ltd is a leading specialist dealer in British art and Old Masters. The company was founded by Philip Mould, who is also a valuer for the Heritage Lottery Fund, and honorary art adviser to the House of Commons and the House of Lords. A familiar face on TV, he is an expert on the long running BBC1 show Antiques Roadshow, and more recently he co-hosted Fake or Fortune?

Goram & Vincent were appointed to redesign and re-platform the existing Philip Mould website.

The project objectives were to stimulate more enquiries about the works for sale, and to reposition the Philip Mould brand and gallery as more accessible, broadening its potential market appeal. It was also important that staff had a bespoke content management system that enabled them to add and remove works of art (and other digital elements) without recourse to the agency.

Fundamental to our solution was the creation of  an interface that showcases the paintings. As Philip Mould recounted in a 2006 interview "Something that pictures need in their presentation is oxygen, they need air around them.” It was this philosophy that led the business to choose their gallery location in Mayfair, and it was imperative that it was also replicated online. As a result, the ‘product pages’ take their cues from luxury fashion ecommerce to display the paintings to best effect, with a slick ‘zoom’ feature and an introduction from Philip via streaming audio clip.

As a part of this brief we were also asked to create and implement email communications, which included the design and creation of an email template, site integration, and training for clients on both the new website content management system and email platform.

Everyone at Philip Mould Ltd was a pleasure to work with, and we’re delighted that they are receiving positive feedback from their client base on the ease of use and clarity of communication provided by the new site. Finally it’s not everyday that you design and build an site with a £30,000 or less section! Why not have a browse now and pick up a bargain?