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Geosocial - Is location replacing connection?

Will geosocial and location-based apps be a key digital trend in 2012?

It’s 11.44am, January 18th (my birthday actually, as an aside), I’m in the office, and it’s time to play with my banjo. Not alas, the musical instrument, but the ‘social discovery’ app Banjo that has been downloaded 500,000 times in its first six months since launch.

Location based apps, or geosocial to give the technology its more sexy name is often touted as being one of the key digital trends for 2012. It’s certainly been the source of some wonderful infographics from Jess3 and the next web. It’s all too easy however, especially for those of us who work in design, to be seduced by these visual delights, and to start recommending clients allocate budget to geosocial this year. But, and it’s a big but – should we be doing so? What are the facts as they currently stand?

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