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The next generation MyDrinkaware

G+V launch the next phase with enhanced features and benefits

MyDrinkaware is designed to put users in control of their drinking, and provide them with information to help them make informed choices about their drinking consumption. Drinkaware also wanted an online destination that would give them longer-term engagement with their audience and act as an important ‘final step’ in the user journey for Drinkaware’s 2011 campaign work.

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The hot and cold empathy gap

Are you making decisions with your id or your ego?

Are you blowing hot or cold this festive season? Are you making decisions with your id or your ego? It’s important for brands to understand what the behavioural economist George Lowenstein has called the ‘hot cold empathy gap’. Especially health or wellness brands such as Drinkaware and the NPA (National Pharmacy Association) two of our clients who we’ve worked with in this fascinating area.

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