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Who’s Goram? Who’s Vincent?

Hello can I speak to Mr Goram please? No. Mr Vincent then? No again I'm afraid. Why not? Well because they're two mythical giants. Brothers in fact. Who in their gigantic efforts to impress a Princess created the world famous Avon Gorge in Bristol. So why are we named after them?

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The hot and cold empathy gap

Are you making decisions with your id or your ego?

Are you blowing hot or cold this festive season? Are you making decisions with your id or your ego? It’s important for brands to understand what the behavioural economist George Lowenstein has called the ‘hot cold empathy gap’. Especially health or wellness brands such as Drinkaware and the NPA (National Pharmacy Association) two of our clients who we’ve worked with in this fascinating area.

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