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MyLife Digital

Brand and Digital Delivered for GDPR Focused Start-up

Data and privacy management specialists MyLife Digital approached G+V to do a full branding, print production and web design/development treatment for their new cloud-based GDPR software called Consentric.

G+V undertook the main branding exercise before rolling it out in the form of print collateral and through a new website design and build that coincided with the launch of the Consentric product.

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The Challenge

The newly created Consentric platform needed a brand identity to span multiple channels; print, digital, video, live event, but also the software application itself.

The new brand identity needed to form the basis of and feel part of a wider group identity. It needed to be highly visual, modern, on-trend, and in keeping with the look-feel of a fresh, exciting start-up.

The website needed to juggle three key priorities; acting as a repository and educational tool to raise awareness around GDPR, promoting the Consentric brand as a GDPR consultancy, and selling the Consentric cloud-based software as a solution.

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The Result

G+V developed the Consentric brand and rolled out the approach to wider MyLife Digital group.

We supported Consentric throughout their critical 12-month build-up to the GDPR deadline with website updates, brochure and print material production, event materials, signage and display banners, infographics and video assets.

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