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Stila UK

Growing Cosmetic Sales in a Fiercely Competitive Market

G+V have been working with Stila UK (Glorious Brands) doing Ecommerce and Digital Marketing since 2014.

As well as building and managing the brand’s Shopify store, we manage a range of digital marketing programmes primarily in SEO, PPC & email marketing.

We have worked closely with Stila UK on key campaigns and during peak shopping seasons, including the execution and coordination of Black Friday sales and a digital advent calendar of deals for the festive period.

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Pay Per Click (PPC)

We manage the Stila UK Pay Per Click presence, primarily using Google AdWords and Google Shopping channels.

An account such as this is in a fiercely competitive sector where you are not only competing with a slew of other cosmetics brands, but other retailers selling Stila products. Through a highly structured and managed account, with frequent tweaking and experiments, G+V typically provides an excellent ROI of £10 from every £1 spent across our campaigns.

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Email Marketing

Email marketing newsletters still prove to be an excellent way to reach customers and those interested in your brand – even in this post GDPR landscape.

We work with Stila to promote email signups with onsite signup forms, as well as email campaign design and delivery. Thanks to the rapidly growing subscriber list and the email marketing activity delivered to it in 2017, visits to the website from email campaigns were up over 250% on 2016 with over 300% increase in revenue via email generated traffic.

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Ecommerce

G+V have managed the Stila UK website from its first visit to the millions of page views it now receives per year. Stila’s predominantly young, female audience overwhelmingly browse on mobile and tablet devices, so it’s vital the website loads quickly with an excellent browsing experience.

We continuously monitor, develop and test updates to improve the browsing experience. This provides a better user experience and means the onsite conversion rate and basket value continue to increase.

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“We were impressed with G+V’s positive attitude and rapid response to a challenging brief, and they are proving to be creative, professional and fast. They even understand the word ‘budget’, unlike many London agencies! I can’t recommend Damo and the team highly enough.”

Philip Moores, Creative Director – Stila UK (Glorious Brands)